A bit about me.
I'm a product-led go-to-market operator. I like solving complicated problems by thinking through them from first principles, and I'm at my best when technology and taste both get a vote.
I came up the long way, first-generation immigrant from Bulgaria, Venture for America fellow, VC analyst, scout. I co-founded Villager Studio, ran biz dev and partnerships at Novel Capital, and now I'm building Merchpath, a curated swag platform that connects startups to suppliers and brands their teams actually want to wear.
Outside of the work itself, I'm probably reading philosophy and classic lit. I've self-studied most of the Western canon, and right now I'm deep on epistemology, linguistics, and cybernetics, mostly as they apply to AI and whatever comes next. I write about it at The New Standard.
I started playing guitar at eight, producing in high school, DJing in 2020. The thread between music, philosophy, and building is the same: take a system apart, understand it, then make something new.
Currently
- BuildingMerchpath
- ReadingWittgenstein's Philosophical Investigations, slowly.
- WritingSomething on linguistic compression in LLMs.
- Listening90s electronica, The Strokes, and Boards of Canada
- PlayingGuitar at home, DJing on weekends.
- DrinkingAn espresso with sparkling water during the day, a gin martini at night.
